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posted ago by Sugar_Coated_POS ago by Sugar_Coated_POS +17 / -0

Has anyone considered what exactly these rewards programs are about?

It seems like every gas station convenient store REALLY wants you to get one. Sometimes they get realy annoyed when I tell them I dont like things like that. Its really obvious the amount of data they collect and then sell. It makes me really uneasy. Plus theres really very little reward for the data cow.

Is it just me?

Comments (7)
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Beenpaperplastic 7 points ago +7 / -0

I love giving fake names and phone numbers to loyalty programs. If someone wants to correlate that "Dick Fitzwell" bought some beers at Safeway and "Philip Mcrevice" bought gas at Kroger, more power to them.

I routinely create one time use emails for websites and give trash names and addresses. Woe be to a website that makes you create an account before you see the after tax total with shipping in your shopping cart.

I'd you can't fight the data collection, at least you can fill their databases with garbage.

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Sugar_Coated_POS [S] 1 point ago +1 / -0

Thats one way to do it. Lol

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Hogbutcher 5 points ago +5 / -0

Its because you’re correct. The incentives to cross reference your purchase behavior with your other purchases is what makes upstream big data valuable. They don’t want to know if you just bought a pack of smokes at the gas station, they want to know that you went to the liquor store next, then went home and bought some ammo online, and your car was parked at a specific location for 7 hours . Once they know that, they can REALLY start to make associative predictions about your behavior.

That is why its a societal risk. Law enforcement buys this data now to associate criminal acts with social media posts, purchasing activity, geo-positional data etc to create a risk profile of YOU before you even do anything, based on the similarities between your behavior and the rest of the consumers.

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Sugar_Coated_POS [S] 2 points ago +2 / -0

Dark times. We're all treated like criminals now. I have this same thought everytime I walk into a walmart.

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covok48 2 points ago +2 / -0

Well for normies they’ll say this: “I can either have them take all my information one way or another for no rewards or give them information for a reward.”

Hard to argue with a mob offer.

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PostyMcGee 1 point ago +1 / -0

It's annoying and makes me uncomfortable. Constantly having to refuse my email address at clothing stores and everywhere else. I may as well just shop online and let them algorithm me more.

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LandoNorris 1 point ago +1 / -0

The only one I use is the red card at target. They give 5% off all purchases with it. (This sounds like a commercial lol) if you wanna keep track of everything I buy, you’ll have to offer something decent in return. Every other place sends some coupons or some other bullshit. I save hundreds every year and I only buy groceries and some housewares from them so it’s not super privacy Intrusive anyway.